Yassir – which means “easy” in Arabic – is building a Super App offering on-demand services such as ride-hailing, food and grocery delivery, banking, and more. Often dubbed the Algerian Uber, Yassir was founded by Mahdi Yettou and Noureddine Tayebi in 2017.
Yassir is the leading super App in the Maghreb region set to change the way daily services are provided. Yassir operates in 45 cities across Algeria, Morocco, and Tunisia with recent expansions into France, Canada, and Sub-Saharan Africa.
Like other Super Apps around the world, Yassir provides a wide range of services, such as ridesharing, food and grocery delivery, and banking services that allow users to pay, save, and borrow money online. Yassir’s main products include:
Yassir Go is a ride-hailing app similar to Uber and Careem.
Yassir Express is a food and shopping delivery service that strives to reach customers in under 30 minutes.
Yassir Market is an online marketplace that connects buyers and sellers (see our breakdown here)
Yassir Business provides commercial transportation services and tests fleet management products.
It is now present in 26 cities in three countries (Algeria, Morocco, and Tunisia) and has the ambition to grow further in the coming years. It has been downloaded 3 million times and has over 40,000 providers who offer their services on it (ride-hailing, food, and last-mile delivery).
Growth and Funding
Yassir has accomplished a number of noteworthy feats since its introduction in 2017, including:
- Yassir launched in South Africa, Senegal, France, Algeria, Tunisia, Morocco, and Canada
- Yassir’s platform is reportedly used for 3 out of 5 on-demand activities in Algeria.
- 8 million users and 100,000 partners have used the platform, which is impressive.
- Yassir presently resides in 45 cities
- Yassir raised venture capital funding of more than $200 million.
- The startup became the first startup from Algeria to be admitted to Y Combinator
Yassir has been able to build a network of 8 million people in around five years and has become one of the most well-funded businesses in Africa and the MENA region. During its $30M Phase B financing, the company quickly expanded geographically after focusing first on Algeria. In March 2022, Yassir revealed its plans to establish a technology base in Europe and expand into West African nations.
In about half a decade Yassir has managed to create a network of 8 million users and become one of the most well-funded startups in Africa and MENA. While it started with a focus on Algeria, the company quickly moved to expand geographically after its $30M Series B round in 2021. In November 2022 the company raised an enormous $150 Series C round of funding giving it ample firepower to fuel expansion.
Sources: Emergent
